Prime Brokerage Sales, also known as Hedge Fund Sales, concentrate on bringing new funds onto the investment bank's platform. They may be new start-up funds or a new fund being launched by a successful organization.
Hedge Fund Sales is selling the capabilities of the bank; tailoring their pitch to the hedge fund's needs. The fund may be interested in getting access to algorithmic trading or trading in global markets or have special trade settlement and clearing needs. There may have been an existing relationship between the fund and bank through the Capital Introductions or Hedge Fund Services Teams. If these prior touchpoints were positive, then the bank would have a headstart in bringing the fund onboard.
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